Look up.

Heads down builds the product. Heads up builds the company.

GreatSky Advisory is a fractional commercial partner for agtech and climatech startups, from Seed to Series C. Strategy, go-to-market, business development and fundraising, as your company needs them.

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What I do

From breakthrough to business.

Four ways in, one commercial partner: everything on the business side that a growing agtech or climatech company needs, without hiring a full executive team to get it.

01

Strategy

The decisions that set a startup’s direction: which market to enter first, how to build the business, and a commercial plan your team can run.

02

Go-to-market & positioning

Who your customers are, what you promise them, and how you reach them: positioning, pricing, messaging and the materials that carry your message.

03

Business development

Partnerships and first sales. Finding the right counterparties, structuring the deal, and getting it closed.

04

Fundraising

Support for the rounds that take a company to its next stage: your narrative, your materials and your investor strategy.

Pitch and presentation: the deck, the narrative and how you deliver it.

How I work

Built for the way startups actually work.

Only your sector

Agtech and climatech, nothing else. Field trials, registries, long sales cycles and the corporate buyer who needs to see proof first are familiar ground.

An operator, not an observer

Dan has co-founded five ventures, most of them in agtech and climatech, one acquired so far. He has raised over $62M in venture funding for more than a dozen startups and has experienced over a dozen exits as an angel investor. The advice comes from having done it.

Scoped to fit

Engage me for a defined project or milestone, or as an ongoing monthly partner. Either way, the scope and the outcome are clear from the start.

“Discovery consists of seeing what everybody has seen and thinking what nobody has thought.”
Albert Szent-Györgyi, Nobel laureate
Dan Grotsky
Photo credit: Sapir Vidal
About

Dan Grotsky

Dan is Co-Founder and Chief Growth Officer of Groundwork BioAg, the world’s largest producer of mycorrhizal inoculants. He built the Verra-registered project behind the world’s first mycorrhizal carbon credits, opening a new pathway in durable carbon dioxide removal based on the fungi that have been storing carbon in soils for 400 million years.

Groundwork is one of five ventures he has co-founded, most of them in agtech and climatech. One was acquired. He has raised over $62M in venture funding for more than a dozen startups, and has experienced over a dozen exits as an angel investor. His work spans artificial intelligence, information systems, agtech and climatech. In 2026, UBS named him a Global Visionary for his work at the intersection of food security and climate change.

Dan holds an MBA from MIT Sloan and an MS in EECS from MIT, where he was a Leaders for Global Operations fellow.

Contact

Let’s talk.

Tell me where your company is and what stands in the way. I read every message myself.

Or write directly: info@greatskyadvisory.com